Bipolar Disorder - Short Presentation :: essays research papers

Bipolar Disorder, also known as Manic Depression, involves episodes of mania and depression, with periods of stability. Manic episodes are characterized by elevated energy levels, restlessness, feeling of nothing can go wrong, and high self-confidence; while depressive episodes are the exact opposite: low energy, sluggish, sadness, and feeling of hopelessness. Occasionally, people suffering from Bipolar Disorder can suffer more severe symptoms such as hallucinations, delusions, and disorganized thinking. Although they do not know the exact cause of Bipolar Disorder, researchers believe that biologic, genetic and environmental factors are all involved in causing and triggering episodes of the illness. Evidence suggests that an imbalance of neurotransmitters in the brain is the culprit. Episodes can last weeks or months. For two years I live with a 16 year-old girl named Nicole who had Bipolar Disorder. I witnessed several episodes ranging from calm to severe. A calm episode would usually consist of only the manic stage. She had about 7 calm episodes while she lived with me. In reality, calm episodes are just episodes caught in enough time so that an adjustment of her medication was able to stabilize her. In a more severe episode, Nicole would usually decline mentally over a 7-day period, at which point she would need to be hospitalized. Nicole’s behavior during a severe episode included wild mood swings: from extreme happiness to anger to sadness; disorganized thinking: she was unable to follow conversations, and would make inappropriate statements; and cutting depression: she tried to kill herself 4 times. Nicole’s illness affected her life completely. Having spent her most of her life in and out of hospitals she was unable to attend school on a regular basis. She had few friends because she was embarrassed to tell them about her condition. Nicole eventually left our house during a severe episode. She became paranoid that we were trying to control her. She packed all of her stuff and left to go live with her mother. We heard that she was hospitalized just 3 days later. She was in the hospital for 5 months, her longest stretch ever. I went and visited her in the hospital several times. I barely recognized her. She was not thinking clearly, delusional, and paranoid. When she was in â€Å"remission†, she was completely normal. Now, she couldn’t pay attention, was fidgety, and told me she was hearing voices again. As of October of 2001, Nicole is living in a halfway house because her illness is unable to be kept under control.

Bartelby & story

The narrator tries all the way through the story to truly empathize with Bartleby, but he never digs too deep because he is concerned about saving himself. He thinks that doing good deeds for Bartleby will look good for him as well. The narrator, however, sticks with Bartleby longer than most of us would.Bartleby is frustratingly honest about life. He is throroughly unexcited about life in general, and the narrator is maybe a little afraid that he is too much like Bartleby. However, he is an eminently â€Å"safe† man who has made peace with the modern world by working for rich clients but has no inner passion.2. Turkey, Nippers and Ginger Nut are oddly named characters. Turkey and Nippers are named for the volatility of their character and are in themselves caricatures. Turkey gets drunk in the afternoon and becomes enraged at the slightest thing thereafter; in other words, he acts like a real turkey. Nippers is irritable and angry in the morning when he might â€Å"nip† someone. As the day goes on, he is able to get some work done. The two of them together do the work of one man. Ginger Nut is so named because he brings the office Ginger Nut cakes.Their nicknames tell the reader that they are unreliable in assessing Bartleby, since someone could assume by their actions that they are crazy too. These characters also serve to show what the boss already puts up with. 3. Bartleby might want his story told in order to emphasize the futility of the world. He loses two jobs due to some sort of administrative change, and the world does not provide an environment for him that he can become excited about. The tone of his last statement, â€Å"Ah, Bartleby! Ah, humanity!† is a final sigh in the life of someone who has given up completely. Bartleby has not helped anyone, including himself. He may want to warn us of the emptiness of striving to make a living and the bleakness of the business world. He may also want to show us in a more realistic way wh at becomes of the nonconformist in society. It is wonderful for all of us to think about not being â€Å"part of the crowd,† but the reality is very different. Not being one of the crowd makes for a long and lonely existence. Works Cited Melville, Herman, Bartle

Biography of Imhotep, Ancient Egyptian Architect

Demi-god, architect, priest, and physician, Imhotep (27th century BCE) was a real man, who is credited with designing and building one of the oldest pyramids in Egypt, the Step Pyramid at Saqqara. For nearly 3,000 years he was venerated in Egypt as a semi-divine philosopher, and during the Ptolemaic period, as the god of medicine and healing.   Key Takeaways: Imhotep Alternate Names: The One Who Comes in Peace, spelled variously as Immutef, Im-hotep, or Ii-em-Hotep  Greek Equivalent: Imouthes, AsclepiosEpithets: Son of Ptah, Skill-Fingered OneCulture/Country: Old Kingdom, Dynastic EgyptBirth/Death: 3rd dynasty of the Old Kingdom (27th century BCE)Realms and Powers: Architecture, literature, medicineParents: Kheredankhw and Kanofer, or Kheredankhw and Ptah.   Imhotep in Egyptian Mythology   Late period sources say that Imhotep, who lived during the 3rd dynasty of the Old Kingdom (27th century BCE), was the son of an Egyptian woman named Kheredankhw (or Kherduankh), and Kanofer, an architect. Other sources say he was the son of the Egyptian creator god Ptah. By the Ptolemaic period, Imhoteps mother Kherehankhw was also described as semi-divine, the human daughter of the ram god Banebdjedt. Funerary complex of Djoser and Step Pyramid in Saqqara Necropolis, Cairo, Egypt. EvrenKalinbacak / Getty Images Plus Despite his close connections to deities, Imhotep was a real person, in fact, a high official in the court of the 3rd dynasty pharaoh Djoser (also spelled Zoser, c. 2650–2575 BCE). Imhoteps name and titles are inscribed on the base of Djosers statue at Saqqara—a very rare honor indeed. That led scholars to conclude that Imhotep was in charge of building the funerary complex at Saqqara, including the Step Pyramid, where Djoser would be buried. Much later, the 3rd century BCE historian Manetho credited Imhotep with the invention of building with cut stone. The Step Pyramid at Saqqara is certainly the first large-scale monument made from cut stone in Egypt.   Appearance and Reputation   Bronze ex-voto depicting Imhotep, architect of pyramids of Giza. Louvre Museum, Paris, 8th century BCE. DEA PICTURE LIBRARY / Getty Images Plus There are a few Late Period (664-332 BCE) bronze figurines of Imhotep, illustrated in the seated position of a scribe with an open papyrus on his lap—the papyrus is sometimes inscribed with his name. These figurines were made thousands of years after his death, and indicate Imhoteps role as a philosopher and teacher of scribes.   Architect During his lifetime, which intersected Djosers (3rd dynasty, 2667–2648 BCE), Imhotep was an administrator at the Old Kingdom capital of Memphis. Djosers monumental burial complex called The Refreshment of the Gods included Saqqaras step pyramid, as well as stone temples surrounded by protective walls. Inside the main temple are large columns, another innovation by the man described as prince, royal seal-bearer of the king of Lower Egypt, the high priest of Heliopolis, director of sculptors.   Columns inside the funerary complex of Djoser in Saqqara Necropolis, Cairo, Egypt. EvrenKalinbacak / iStock / Getty Images Plus Philosopher Although there is no surviving text convincingly authored by Imhotep, by the Middle Kingdom, Imhotep was remembered as an honored philosopher, and as the author of a book of instruction. By the late New Kingdom (ca 1550–1069 BCE), Imhotep was included among the seven great ancient sages of the Egyptian world associated with literature: Hardjedef, Imhotep, Neferty, Khety, Ptahem djehuty, Khakheperresonbe, Ptahhotpe, and Kaires. Some of the documents attributed to these worthy ancients were written by New Kingdom scholars under these pseudonyms. A sanctuary at Hatshepsuts Deir el-Bahari in Thebes is dedicated to Imhotep, and he is represented in the temple at Deir-el-Medina. The Banquet Song, written for a harper and inscribed on the walls of the 18th dynasty tomb of Paatenemheb in Saqqara, includes an explicit mention of Imhotep: I have heard the sayings of Imhotep and Djedefhor, / with whose utterances people discourse so much.   Priest and Healer The classical Greeks considered Imhotep a priest and a healer, identifying him with Asclepius, their own god of medicine. A temple dedicated to Imhotep was built at Memphis, known to the Greeks as the Asklepion, between 664–525 BCE, and near it was a famous hospital and school of magic and medicine. This temple and the one at Philae were both places of pilgrimage for sick people and childless couples. The Greek physician Hippocrates (c. 460–377 BCE) is said to have been inspired by the books kept at the Asklepion temple.  By the Ptolemaic period (332–30 BCE), Imhotep had become the focus of a growing cult. Objects dedicated to his name are found in several locations in north Saqqara. It is possible that Imhoteps legend as a physician dates from the Old Kingdom as well. The Edwin Smith Papyrus is a 15-foot long scroll looted from a tomb in the mid-19th century CE which details the treatment of 48 cases of trauma, the details of which simply astounds modern physicians. Although securely dated at 1600 BCE, the scroll contains textual evidence suggesting that it was a copy from a source first written about 3,000 BCE. U.S. Egyptologist James H. Breasted (1865–1935) was of the opinion that it might have been written by Imhotep; but that is not accepted by every Egyptologist.   Imhotep in Modern Culture   In the 20th century, several horror films featuring Egyptological plotlines included a mummy regenerated into a ghastly living form. For unknown reasons, the producers of the 1932 Boris Karloff movie The Mummy named this poor fellow Imhotep, and the 1990s–2000s Brendan Fraser movies continued the practice. Quite a comedown for the genius philosopher architect! Imhoteps tomb, said to be located in the desert near Memphis, has been searched for, but not as yet located.   Sources Hart, George. The Routledge Dictionary of Egyptian Gods and Goddesses. 2nd ed. London: Routledge, 2005.  Hurry, J. B. Imhotep. The Vizier and Physician of King Zoser and Afterwards the Egyptian God of Medicine. Humphrey Milford: Oxford University Press, 1926.  Teeter, Emily. Amunhotep Son of Hapu at Medinet Habu. The Journal of Egyptian Archaeology 81 (1995): 232-36.  Van Middendorp, Joost J., Gonzalo M. Sanchez, and Alwyn L. Burridge. The Edwin Smith Papyrus: A Clinical Reappraisal of the Oldest Known Document on Spinal Injuries. European Spine Journal 19.11 (2010): 1815–23.  Williams, R. J. The Sages of Ancient Egypt in the Light of Recent Scholarship. Journal of the American Oriental Society 101.1 (1981): 1–19.

Reflection Of The Obama Doctrine - 1662 Words

Kentaro Quick POL S 321 B Response Paper 3 May 22, 2016 Prompt 3: In reflection of the â€Å"Obama Doctrine† At the end of their term, each president is subject to critique regarding their competency in office. One important aspect that is heavily looked at is their legacy in the arena of foreign relations. Presidents are remembered for the impact they have made to the world for better or for worse. An example of this can be Franklin D. Roosevelt and George W. Bush. Both are former presidents of the United States who are known for their impact in international relations, in the wake of an attack against the United States. The difference here is that Roosevelt’s legacies are well regarded while Bush’s is considered an diplomatic disaster. Barack Obama came in to office after Bush’s two terms, inheriting two wars and a global economic crisis (Rose). With less than an ideal situation to be in office for, Obama has stuck to his doctrine, and has been able to complete some of what he proposed in his manifesto while running for the office. He also has had some disappointing results with some other proposals, and is subject to critics calling him out for â€Å"drifting† his foreign policy because of this. However when all things considered, while he didn’t have the most ‘exciting’, obvious impact that other presidents have had, Obama has brought the United States to a far better place in the world compared to what he inherited from the Bush administration, and in context wasShow MoreRelatedThe Guardian Article, By Glenn Greenwald1300 Words   |  6 Pagesissues scathing report on Obama administration, authored by Glenn Greenwald, he and others depict the Obama administration as the most secretive and the worst â€Å"ever on issues of national security and press freedom’† (Greenwald, 2013, np.). Yet, the United States government’s aggressive efforts to control information, thwart accountability reporting, maintain national security secrets, and the persecution of government whistleblowers, is not new, nor is it unique to the Obama administration. The practiceRead MorePoverty And Poverty1081 Words   |  5 Pagesinvisible to society and the long standing respect for the monarchy and clergy was dimensioning rapidly. This revolution sparked voices of dissent in Britain, like Edmund Burke and Hannah More. Burke and More were firm believers in the original sin doctrine and that, as Burke would state, â€Å"Human distress was largely the result of individual moral failure, not of the imperfection of institutions† (68). 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Sister Carrie and Death of a Salesman, having been analysed for this assignment, not only point out towards fictitious rifts and destructions related to the perception and realization of the American Dream. They simultaneously give feedbackRead MoreTaking a Look at Neoconservatism2608 Words   |  10 PagesBush’s White House as Vice President, US Secretary of Defense, and US Deputy Secretary of Defense respectively. Throughout his campaign in 2000, Bush himself had advocated against the use of excessive military intervention, and nation building, a reflection of the reservations held by mainstream conservatives towards neoconservative philosophy. The September 11 terrorist attacks however saw Bush shift closer to the neoconservative ideology. Urged in an open letter written by the Project for a NewRead Morerhetorical analysis of obamas political speeches5660 Words   |  23 PagesPresident Barack Obama. Given the enormous domestic and global significance of the said speech in times of international economic turmoil it is crucial to decipher ideological traits typical for Barack Obama’s enshrined in his inaugural address. Inaugural address predestines policies of the newly inaugurated president and its overall significance is enhanced in the case of Obama’s policy of change. The aim of this paper is to examine persuasive strategies of President Barack Obama and its ideological Read MoreIslam Oppression, Muslim Terrorist, Sharia Barbaric2649 Words   |  11 Pagesone that signals out Muslims as uncivilized, oppressive, barbaric warmongers. It has had to deal with the rise of Islamophobia. And what is Islamophobia? Is it anything that someone says against Islam? Can anyone criticize the religion and its doctrine? Does the term infringe on the individual’s right to free speech? Does it stifle public debate and openness, both of which are hallmarks of a democracy, by labelling those who oppose Islam as irrational, bigots? And so, definitions become important

Essay on Defining Racial Discrimination - 775 Words

For discrimination to occur both power and prejudice need to come together, forming barriers that oppress a person or group of people deemed inferior. Discrimination can be intentional or unintentional. The Merriam-Webster dictionary defines racism, as the belief that race is the primary determinant of human traits and capacities, and produces an inherent superiority of a particular race. Racial discrimination refers to discriminatory actions based on race or skin color. Racial discrimination can exist on an institutional level; Institutions possess the ability to excluding a particular race from services, job opportunities, and rights. Before discussing racial discrimination, I want to breakdown both racism and discrimination†¦show more content†¦In the 1800s and early 1900s, companies denied jobs to women based on gender prejudice. In the U.S today, women working the same job as men do not enjoy the same level of pay. For many years, the military discriminated against homosexuals. Enforcing the â€Å"don’t ask, don’t tell† policy forced homosexual military affiliates to hide his/her sexuality in order to prevent discharge. Racial discrimination is a combination of both racism and discrimination. When race is the prejudice behind discriminatory acts, racial discrimination is taking place. A significant part of racial discrimination is stereotyping. Stereotyping involves the belief that all people with a particular characteristic are the same. Though stereotypes are not always negative, people associated with negative stereotypes can face prejudice and discrimination. Some examples of s tereotypes include; black people are criminals, blonde-haired women are unintelligent, Asians do not drive well, white people are not skillful dancers, and the list goes on. For some these stereotypes are harmless. However, in places of business negative stereotypes can cause prejudgment that in turn forms barrier when seeking employment or services. I have witnessed racial discrimination due to stereotypes. Growing up anytime my family walked into a beauty supply store, the workers constantly followed us. I cannot say for sure what each worker’s thoughts were, but it is likely the criminal stereotype placed on AfricanShow MoreRelatedThe Data Dre Damaging : How Race Influences School Funding945 Words   |  4 PagesWithin the United States everyday many people from different races experience discrimination within every aspect of there lives. One aspect is within the school systems that they are having to attend. The funding between the school systems in the United States and in different areas within those states has a large gap. This gap was so large that within the, â€Å"The Atlantic† a credible news article wrote about how race within the schools influences how much that school is going to receive funding. 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It is clear that racial minorities have been targets of this racial bias for years, and even after slavery was abolished, African-Americans continued to face the most racism due to the color of their skin. Thus, by looking at how John Franklin’s life experience as a boy scout during the 1920’s illustrates a small peek into the history of race and ethnicity in America, we can see how racial hostility, and the Anglo-SaxonRead MoreRacism, The Belief In The Superiority Of One Race Over1618 Words   |  7 PagesRacism, the belief in the superiority of one race over another; discrimination against an individual or group of people, based on racial background, usually color [1]. In August 2011, a group of white adolescents were in Jackson Mississippi on a mission of hate: to find and hurt an African American. The actions of these white adolescents gave way for an unfortunate reminder of the assassination of past civil rights leader Medgar Evans back in 1963. 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Tlc Analysis of a Drug Component Free Essays

To: Wesley Clark From: Lizzie Heath Date: March 4, 2013 Subject: Thin-Layer Chromatographic Analysis of Drug Components (Experiment #15) The purpose of this experiment is to determine the components of an unknown drug and identify it as one of six (6) commercial drugs by using thin-layer chromatography. I added approximately a quarter of a tablet of acetaminophen, aspirin, caffeine, ibuprofen, salicylamide, and the unknown (#19) to separate test tubes containing 2. 5mL of dichloromethane. We will write a custom essay sample on Tlc Analysis of a Drug Component or any similar topic only for you Order Now I noticed that my unknown was a coated tablet. Each test tube was swirled until the greatest amount of each solid was dissolved. Each solution was spotted along a labeled starting line on the silica gel TLC plate. The TLC plate was put into a developing chamber containing 200:1 acetic acid and allowed to developed until the solvent reached almost to the top of the TLC plate, which took about 10 minutes. When the TLC plate finished developing, I observed the plate under UV light and noticed that the salicylamide was the only spot that fluoresced purple while all the other spots fluoresced blue and I also noticed that the unknown had 2 spots. I traced around the spots for each solution on the TLC plate, the only spot that I did not see was the one for the ibuprofen. I then placed it into an iodine chamber and noticed that the acetaminophen turned a yellowish color. I measured that the solvent traveled 64mm up the TLC plate by using the starting line as a reference, and, by using that information, I was able to calculate the Rf value of each solution by using: Rf= distance traveled by the spot Distance traveled by the solvent I used that formula to get the following information for the table below: Commercial DrugRf Value Acetaminophen0. 500 Aspirin0. 781 Caffeine0. 125 Ibuprofen0 Salicylamide0. 719 Unknown0. 109 0. 734 I am able to determine that my unknown substance contains aspirin, but I am not sure what the other substance is. I can speculate that the other substance is the coating from the tablet of the unknown. How to cite Tlc Analysis of a Drug Component, Essay examples

Marketing Concept and Marketing Realities †MyAssignmenthelp.com

Question: Discuss about the Marketing Concept and Marketing Realities. Answer: Introduction The report gives focus on themarketing concept. Marketing is related to promoting the goods and services in an effective manner. In the first phase of the report, the newmarketing realities are discussed. The last phase of the report gives focus on the other forces that might give direct impact on marketing. New Marketing Realities It is evaluated that the marketplace in the recent scenario is very different as compared to the earlier times. The three key forces that drive the new marketing realities are: Technology In the digital era, it is evaluated that the marketing can be done in an effective manner. Technology is one of the new marketing realities that have given emphasis on attaining the success. The revolution related to digitalization has created an information age that gives assurance to offer accurate levels of production and also to target the large communication area. The advancement in transportation, shipping and communication has made the process easy to market the products. It has also given impact on the buying pattern of the consumers (Scott, 2015). Consumers can easily buy the products by sitting anywhere in the world. International travel has also enhanced as there are many people who conduct the activities in different countries (Babin and Zikmund, 2015). Technology also considers the state as a mode or medium that assists the marketers to propagate with the deliverables to the end user. The best result of bringing in technology has been innovation. Technology has brought a drastic change in conducting the activities of the organization and also to survive in the competitive environment. The technology is considered as dynamic by considering from television advertisements to internet marketing. It has given success to many companies and also the promotion of the products is done in a proper manner. With the use technology, the consumers can easily purchase the items and the company can easily promote the products. Technology plays a great role in enhancing the sale of products and services in the market. Globalization It is concerned with the change that takes place globally and also it is seen that we are moving away from a more integrated world. It is a change in the organization that takes place from the single country to one that operates in multiple countries. The impact of globalization on business can be divided into two categories: Market Globalization: It is related to the increase and access of the businesses to all over the world to satisfy the needs and wants of the consumers. Due to globalization, the company is able to sell the products and services globally and also it is believed that the tastes of the consumers who are living in different parts of the world are now emerging (Hirst, Thompson and Bromley, 2015). It is evaluated that the small companies who do not have sufficient resources can reach to the customers on an international level. It is all due to the globalization of markets. There are many big markets that have emerged into a single market by taking into consideration the needs and wants of the consumers (Amin, 2014). So this is beneficial for both the customers and for the producers. Production globalization: Globalization is one of the ways by which the nations interact. The economy becomes integrated as the flow of products and capital enhances. The fall in the trade barriers can lead to increase in the trade between the countries (Crane and Matten, 2016). Social responsibility By considering marketing, it is evaluated that social responsibility is an important factor. The practice consists of giving focus on the efforts of attracting customers who want to make positive differences with the purchases. There are many companies that take into consideration social responsibility strategies in marketing. It assists the community to produce the services and products that give benefit to the society (McWilliams, 2014).The initial investment is important to divide the profits attained. Social responsibility in marketing gives emphasis on promoting a positive image that can give direct impact on the productivity and profitability of the organization. The companies that take into consideration social responsibility are Dabur, Hindustan Unilever Ltd, PG. Change in Future Technology: In the field of marketing, it will give impact in bringing change in the future. With the help of updated technology, it is easy for the company to conduct the activities in a proper manner. A transformation in marketing is considered as the time spent on our mobiles, laptops. The challenge for the companies is to connect with the consumers. But with the use of latest technology, it will be easy for companies to connect with the consumers in future also (Skinner, 2016). The large brands can easily create campaigns that work across social media and also display advertising. The brands consider the website and mobile applications that have given change in the nature of marketing. To promote the products, marketing is always taken into consideration so that the customers can easily get the knowledge about the products and services. In future also it can be easy for the large companies to promote the products and can easily communicate with the large mass of audience (Hollensen, 2015). Globalization: This factor will bring change in the future, as it is seen that with the help of globalization the company can easily enhance the products and services globally. Also with the increase in the technology in transportation and shipping, it is easy for the companies to market the products (Pieterse, 2015).International travel has also given growth to many people work. It will also give an opportunity to consumers to buy the products and services in an easy manner. The customers can easily purchase the items and they have a huge variety to choose the products and services. There are also many big markets emerged into the single market by considering the wants and demands of the consumers (Baylis, Owens and Smith, 2017). Social responsibility: This factor is also essential in bringing change in the future. By giving focus on social responsibility, it is seen that the company will enhance the growth and profitability of the market. If the marketing of products and services is done by considering the social responsibility, then it can be evaluated that the company can easily accomplish the goals and objectives in future. By giving emphasis to the social responsibility the company also enhances the image in the market. Goodwill also plays a significant role in attaining the profitability. This factor also attracts consumers towards the products and services, which give the positive result on the sales of the products. Marketing of products can be done effectively if social responsibility is considered, as the attention of the customers can be attracted towards the products and services (Korschun, Bhattacharya and Swain, 2014). Forces that affect marketing Every business is affected by some forces. They can give increase and decrease in the needs and wants of the product. It is essential for the organization to analyze the forces that give direct impact on the business. The forces that affect marketing are: Laws and Government The change in the laws gives effect on all the aspects of the business including marketing. The new taxes imposed by the government can give impact on the Bottom line and also it needs a reduction in the amount of marketing that is produced. New restrictions that are imposed by the government can affect the ability of the customers to shop for the brand. The new law that governs the age limits of the consumers and also the other factor can hinder the opportunities to sell the products. In many cases, it is seen that the new laws can be directed to control the marketing efforts directly. For example: The laws related to privacy can remove the valuable access to the consumers and can give change in the marketing strategy altogether (Sheth and Sisodia, 2015). Competition Competition level is one of the factors that affect marketing. If the competition level is high in the market, then it is important for the company to enhance the marketing strategies. If the marketing strategies are not enhanced, then it can give negative impact on sales of the products. It is essential to monitor the activities of the organization and also effective design strategies should be considered so that the controllable variables can be used. Conclusion By evaluating the report, it is concluded that the new marketing realities that are discussed in this report are technology, Globalization, and social responsibility. Marketing is considered as an important part of the organization. It is important to survive in the competitive environment and also to enhance the growth. The forces are also discussed that will bring change in the future. In the last phase of the report, the discussion is made by considering the forces that can give direct impact on marketing. References Amin, S., 2014.Capitalism in the age of globalization: The management of contemporary society. Zed Books Ltd.. Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning. 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